Founded 2004, Boardertown started life as a small skate and snowboard shop in East Auckland's Howick. After 2 years operating in Howick, surviving multiple break-ins and a ram raid, Boardertown moved to Botany Town Centre in 2007.

Since then, Boardertown has grown into a successful multi-door retailer, winning multiple awards including Small Business of the Year, Emerging Business of the Year & Excellence in Customer Service Delivery at the Manukau Business Awards.

In 2013, Boardertown opened a second store in College Hill adjacent to the heart of skateboarding in Auckland, Victoria Park Skate park. The opening of Boardertown College Hill saw Boardertown expand it's online store, further establishing it's place in the New Zealand skate and snow communities.

The business expanded to Queenstown in 2015, opening a store at Five Mile in Frankton. Boardertown Queenstown is the in-store skateboard bowl, built in conjunction with Converse. The bowl is open to the public and provides the local skateboard community with a place to skate year round.

In November 2017, Boardertown opened in the Christchurch CBD and in October 2018, Boardertown Tauranga opened it's doors at the Tauranga Crossing.

We are proud to support skateboarding and snowboarding at a grass roots level, helping with the development of multiple skate parks around New Zealand, sponsoring skateboard and snowboard competitions and supporting our skateboard & snowboard teams.

Through a continued focus on community and customer service, Boardertown will continue to grow, contributing positively to those we come in contact with.